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At Lighthouse HR Consultancy, we believe that informed decision-making is the foundation of success. Our blog serves as a trusted resource, offering expert insights and thought-provoking articles to help you navigate the dynamic world of human resources.

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What Makes Amazon So Relentlessly Successful?

  • Maggie Sierko - Fractional HR Director
Here’s something you won’t see on a balance sheet, but it drives EVERYTHING behind the results. At every senior leadership meeting at Amazon – from leadership discussions to strategy sessions – there is always one extra chair. It’s not symbolic…

What Makes Amazon So Relentlessly Successful?

Here’s something you won’t find on a balance sheet — but it drives everything behind Amazon’s performance and market dominance.

At every senior leadership meeting — whether it’s a board discussion, a strategy session, or a weekly business review — there’s always one extra chair.

That chair belongs to the customer.

And it’s not symbolic. It’s there to actively remind leaders of one core principle:

If a decision doesn’t benefit the customer in a real, measurable way — we don’t do it.

This single, powerful mindset shapes every aspect of how Amazon operates. And it’s a major reason the company continues to scale, innovate, and execute with precision.

1. A Culture of Clarity and Customer Obsession

This customer-first approach drives more than product features or delivery speed. It’s embedded into the very DNA of the organisation, influencing:

  • Organisational structure
  • Where decisions are made (ideally as low on the org chart as possible)
  • How budgets are allocated
  • Where to invest in skills and capabilities
  • How performance is measured and rewarded

2. Behind the Scenes: HR That Enables High Performance

I spent over 7 years in senior HR leadership roles at Amazon, and over 20 years leading HR in global businesses like IKEA and Mitie. During that time, I’ve helped shape and embed this strategic thinking into how teams grow, evolve, and deliver — at scale.

And trust me — Amazon really knows how to deliver. 📦📦📦

3. Bring That Level of Impact to Your Organisation

If you’re a business leader navigating growth, transformation, or change, and want to bring this level of clarity, customer focus, and cultural alignment into your own organisation — I can help.

You may already have a capable internal HR team. You likely don’t need another full-time executive.

But what you do need is a strategic partner who can bring board-level HR insight, experience, and delivery capability — without the headcount risk.

📩 Let’s Talk
Visit www.lighthousehr.co.uk or DM me directly to find out how we can work together to accelerate your business’s performance — with a people strategy that actually drives results.

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FAQ

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*Lighthouse HR Consultancy is a Limited Company (Nr: 16473733) specialising in delivering practical high-impact HR support on an ad hoc, project, or retainer basis. our core expertise lies in change management, employee experience employee relation, HR polices, processes, and compliance. We partner with business to deliver tailored solutions that align people strategy with organisational goals

*Led by a results-driven senior HR leader with over 20 years of experience — including more than a decade heading HR functions — Lighthouse brings deep expertise in developing and executing people strategies across Europe. We are experienced in workforce planning, talent development, organisational design, and change management, particularly within fast-paced, AI-driven environments. Our approach blends strategic insight with hands-on operational delivery, coaching leadership teams and navigating complex employee relations issues with pragmatic, legally sound solutions.

*Yes, Lighthouse HR Consultancy holds comprehensive professional indemnity insurance through Hiscox, with coverage up to £2 million.

*Lighthouse HR Consultancy is fully registered with the Information Commissioner’s Office (ICO), ensuring compliance with data protection laws and demonstrating our commitment to safeguarding confidential information and building trust with clients and partners.

*We understand the need for immediate support. Exact availability will be confirmed upon agreement, but we aim to begin within one week of contract signature, depending on the selected service option.

*Unlike short-term hires, which can involve higher costs and limited engagement, Lighthouse offers flexible, tailored support without the overheads of employment (e.g., agency fees, NI contributions, holiday or sick pay). Our consultancy model ensures consistent delivery, strategic alignment, and full focus—particularly under the full-time Service 2 option—without the distraction of job seeking or interim transitions.

*We work with mid to large-sized businesses across sectors, with particular experience in tech, AI, and fast-paced growth environments. Our solutions are always tailored to the client’s size, structure, and specific challenges.

*Yes. We are experienced in supporting fully remote, hybrid, and multi-site/country businesses, and adapt our ways of working to suit your team’s structure and communication preferences.

*Once an option is selected, we’ll schedule an onboarding session to understand your current challenges, priorities, and goals. This is followed by a short diagnostic period (if needed) and the creation of a delivery plan aligned with your timelines and expectations.