After 20+ years leading hiring, people development and complex transformations across Amazon, IKEA, Mitie and Phones4U, I’ve seen exactly what it takes to stand out - and what quietly closes the door on opportunity.
My 1:1 coaching is for professionals who don’t want to leave their next career move to chance. It’s practical, focused and built around how Amazon really hires — from the Leadership Principles to behavioural deep dives. No theory, no generic advice — just honest, actionable insight from someone who’s been on the inside of the process.
Together, we’ll turn your experience into clear, confident stories that land impact.
Because this isn’t just about passing an interview — it’s about shaping the next chapter of your career, and securing the role you deserve.
Maggie Sierko
MCIPD | MBA | ex-Amazon HR Leader
How WE WORK
This tailored programme is designed to help you prepare with confidence for your Amazon panel interview (Levels 4–7), for all functions.
It combines personalised coaching, focused self-study, and practical mock interviews to ensure you’re ready to deliver clear, compelling examples aligned to Amazon’s Leadership Principles.
Deep-dive discussion about the role you’re targeting and what success looks like at your level.
Walkthrough of how Amazon panels assess behavioural and functional fit.
Overview of the 30–60–60 structure, timeline, and expectations.
Introduction to your self-study materials — a structured workbook covering all Amazon Leadership Principles, with guidance on how to prepare your STAR examples.
Self-Study Phase:
Between Session 1 and Session 2, you’ll complete the self-study work:
- Identify and structure your key examples for each Leadership Principle.
- Learn to frame your stories in a concise, data-driven way that reflects Amazon’s decision-making style.
- Build confidence and fluency with your delivery.
Full mock interview simulating an Amazon panel experience.
Immediate, detailed feedback on your answers, communication style, and behavioural alignment.
Coaching on how to strengthen impact, clarity, and confidence.
Follow-up mock interview with refined scenarios.
Real-time coaching to sharpen phrasing and structure.
Final review and confidence-building before your panel.
Optional focus on bar-raiser or cross-functional questions, depending on your target level.
Outcome
By the end of this programme, you will:
> Understand exactly how Amazon evaluates candidates.
> Have clear, structured examples for each Leadership Principle.
> Feel confident, prepared, and authentic in your delivery, ready to perform at your best in front of any Amazon panel.
For many organisations, the impact is immediate. Whether it’s leading a transformation, stabilising a team, strengthening leadership capability, or simply giving you an experienced partner to deliver the people agenda, fractional support can become the catalyst your business needs.
Why does Amazon get so many big decisions right? It’s not luck – it’s leadership discipline. At Amazon, being “right, a lot” is a principle built on judgment, curiosity, and balance.
High standards are contagious – but only when leaders set them. At Amazon, “good enough” simply isn’t part of the vocabulary. Leaders are expected to raise the bar every single day, ensuring that quality is measured as rigorously as speed.
At Amazon, hiring and developing the best isn’t just about filling roles, it’s about raising the bar for the entire organisation. Every hire or promotion is reviewed by a panel from across the business to ensure fresh, independent judgment and continuous improvement.
What if curiosity was a leadership KPI in your business? 🤔 At Amazon, it’s not optional – it’s a core expectation. Leaders are encouraged to read, research, and question every day, knowing that curiosity fuels growth and innovation.
Imagine if everyone in your business acted like an owner. How different would things look? 🤔 At Amazon, there’s no such thing as “that’s not my job.” Ownership means taking full responsibility for results – not just for your own tasks, but for the bigger picture. Leaders think long-term, making decisions that serve the future rather than chasing short-term wins.
At Amazon, speed isn’t just a competitive edge – it’s a leadership mindset. Slow decisions cost more than fast mistakes, which is why leaders show a Bias for Action. They move with intent, knowing that most decisions are reversible – the essence of the One-Way vs. Two-Way Door principle.
Think beyond today. At Amazon, big thinking isn’t about small gains – it’s about imagining what doesn’t exist yet. Leaders are expected to “see around corners,” anticipating markets, customer needs, and risks before they emerge. Every decision is made with scale and longevity in mind: Will this still hold true in five or ten years? Will it stand up to disruption? Bold ideas build the future – not just the next quarter.
*If you’re preparing for an Amazon interview at levels L4–L7 and want to feel confident and well-prepared, this programme is for you. It’s particularly valuable if you’re moving from a non-Amazon environment and want to learn how to align your experience to Amazon’s Leadership Principles.
*No, while my background is in HR, this programme supports professionals across all functions. The approach is tailored to your role, seniority level, and target team.
*This isn’t a generic mock interview. It’s a focused, structured programme built specifically around Amazon’s interview model and Leadership Principles. You’ll not only practise but also learn why Amazon asks questions a certain way and how to respond in a style that resonates with their culture and evaluation criteria.
*Ideally, allow 5–10 days between Session 1 and Session 2 so you can complete the self-study materials and refine your examples. Session 3 is usually scheduled 3–5 days before your interview for maximum readiness.
*If your interview is within a few days, I can adjust the programme into an accelerated format. You’ll still receive all materials and both mock interviews – we’ll just condense the timeline to fit your schedule.
*Yes, after our first session, you’ll receive structured self-study materials and guidance on preparing your STAR stories for each Amazon Leadership Principle. You’ll also get feedback notes after each mock interview.
*Absolutely. Many clients choose to add a final confidence session or bar-raiser simulation. You can book additional 60-minute sessions at any time.
*Yes. All sessions and materials are fully confidential. I work one-to-one with you to ensure you can prepare and practise in a safe, supportive space
