Think Like Amazon: The Blueprint Behind One of the World’s Most Successful Businesses 🚀🚀🚀
Welcome back to the Think Like Amazon series – where every Monday I share insider insights from my time at Amazon and show you how to apply these leadership principles to accelerate growth in your own business. 📈
Amazon’s success is no accident. Its famous Leadership Principles aren’t just nice words on a wall – they are the DNA of every decision, every investment, every innovation. Master these, and you unlock the blueprint Amazon uses to scale and dominate markets.
👉 Today’s principle (5/10): Hire and Develop the Best
At Amazon, this principle drives growth and here is how they do it:
💡 Raising the bar in hiring & promotions – every hire/promotion must pass a panel of four from different parts of the organisation to provide an independent view. This increases the organisation’s capability, not just fills the gap.
💡 Bar raisers in interviews – specialists that are trained to challenge and ensure every hire is stronger than the last.
💡 Leadership development tracks – programs like Pathways rotate talent through roles, building depth and breadth of leadership experience.
💡 Development is non-negotiable. Managers are accountable for growing people, not just delivering results.
💡 Future-focused hiring. Amazon hires for two levels ahead – building leaders for tomorrow.
💡 Feedback & coaching – regular career conversations, coaching, mentoring, and tailored development plans to keep growth intentional.
💡 Diversity & inclusion in development – targeted mentoring tracks, neurodiversity and language programs expand opportunities for all talent.
Now think about your own organisation:
❓ Are you strengthening your talent pipeline with every hire – or filling seats?
If attracting and developing top talent is a challenge, I can help. DM me or visit my website and let’s talk.

From Overwhelm to Successful Delivery
I know what it feels like to have more on your plate than hours in the day. I’ve been exactly where you are – at the coal face of change, influencing senior stakeholders and driving real results.










