Think Like Amazon: The Blueprint Behind One of the World’s Most Successful Businesses 🚀🚀🚀 (This one often sparks plenty of internal debate when it’s misunderstood!)
Welcome to the Think Like Amazon series – where every Monday I share insider insights from my time at Amazon and show you how to apply these leadership principles to accelerate growth in your own business. 📈
👉 Today’s principle: Are Right, A Lot
Why does Amazon make so many good decisions? Here’s their secret.
Amazon leaders are expected to be right, a lot. But it’s not luck – it’s built on principles.
Here’s how “Are Right, A Lot” shows up day to day at Amazon:
💡 Balancing intuition with data. Leaders combine data with pattern recognition from experience – using facts to guide instinct, not replace it.
💡 Challenging their own assumptions. They actively test their own ideas, inviting critique to uncover blind spots before making key decisions.
💡 Seeking disconfirming evidence. Rather than proving themselves right, they search for data that could prove them wrong – ensuring balanced judgment.
💡 Spotting patterns across teams. They connect insights from diverse markets, teams, and customers to see what others might miss.
💡 Listening before deciding. The best leaders speak last – they listen deeply, ask sharp questions, and decide with a full picture.
💡 Learning fast when wrong. When mistakes happen, they run open “Correction of Errors” (COE) reviews – turning misses into better future calls.
Now think about your own organisation:
❓How does your leadership team ensure they make the right calls – consistently?
❓Is it a balanced mix of data, insight and healthy challenge – or more gut feel and consensus?
❓And when decisions don’t go as planned – how quickly does your team learn, adjust, and move forward?
When decisions drag, performance suffers. I work with HR leaders to help their organisations make smarter, faster decisions through clear, repeatable frameworks.
DM me or visit my website – I’d love to help you strengthen your leaders’ decision-making edge. 📩
Think Like Amazon: Dive Deep
At Amazon, “Dive Deep” means leaders never outsource understanding. They know their business at every level – questioning data, tracing root causes, and staying close to the detail. No one is too senior to visit a fulfilment centre or read a customer ticket. It’s a mindset of curiosity and accountability, where asking “Why?” isn’t a challenge, it’s culture.
