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With over 20 years of HR expertise, including 6+ years as a Regional Employee Relations Advisor at Phones4u, I bring a strong ability to identify and implement HR improvements that directly address business challenges. I specialise in aligning HR practices with organisational needs to drive better outcomes. Combined with my senior leadership roles managing large teams and complex operations, I offer a comprehensive approach to optimise your people strategy, reduce risk, and support sustainable growth.

With a strong retail background built over seven years at Phones4u, one of the UK’s fastest-growing retailers with extensive national coverage – I bring deep industry insight and hands-on experience that can benefit any business aiming to grow within the sales and retail sector. During my time as a Regional Head of HR, I focused on identifying opportunities to improve HR practices that directly aligned with business challenges, helping to drive operational efficiency and enhance employee engagement in a fast-paced retail environment.
This seven-year experience has given me a comprehensive understanding of the unique people dynamics and commercial pressures within retail, enabling me to design and implement HR strategies that support sales growth, improve workforce performance, and foster a customer-focused culture. Coupled with my broader senior HR leadership roles, I am well-equipped to help businesses in the retail sector or those expanding their sales operations build strong, agile teams that deliver measurable results and sustainable growth.
If you want a trusted partner to help refine your HR function, improve employee relations, and enable your business to scale effectively, I’m here to deliver tailored, practical solutions that make a difference.