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Leading HR across Europe

  • Maggie Sierko - Fractional HR Director
Spearheading the HR function across five diverse European markets for Amazon Customer Services, encompassing established (UK, Ireland) and emerging (Netherlands, Turkey, Poland) territories. Architect of tailored people strategies that drive business growth and cultural alignment in both markets.

Senior EU Regional HR Manager, leading HR teams across UK, IRL, NLD, TUR, POL

As a Director-level HR leader at Amazon, I led the People strategy across five dynamic European markets within Amazon Customer Services, combining the scale and maturity of the UK and Ireland with the fast-paced, high-growth environments of the Netherlands, Poland, and Türkiye.

Amazon logo

One of the most significant milestones in this role was establishing Amazon Customer Services in Türkiye, a complex and high-impact market entry. I played a central role in building the HR function from the ground up, navigating a highly nuanced regulatory, cultural, and operational landscape. From designing the local HR strategy to building leadership capability, talent infrastructure, and cultural alignment, this launch was a defining experience in agile, people-centric business expansion.

Across all markets, I acted as the architect of tailored HR strategies that supported both local relevance and regional consistency, helping drive business performance, employee engagement, and long-term scalability. Whether launching a new site in an emerging market or refining the operating model in an established one, I focused on aligning people initiatives to the business’s evolving priorities.

In addition to my regional remit, I was responsible for the full HR function across three of Amazon’s largest Fulfilment Centres – LTN1, LTN2, and LTN4 – supporting a combined workforce of over 7,000 employees. I developed and executed site-specific people strategies to meet operational demands while fostering a strong performance culture and leadership bench.


As Amazon EU HR Manager for Customer Services, I led the HR function across five diverse European markets-established (UK, Ireland) and emerging (Netherlands, Türkiye, Poland). I was responsible for designing and implementing people strategies that supported business growth and ensured cultural alignment across regions. I now apply this experience to support other organisations seeking to expand and scale effectively across Europe.

Maggie Sierko Chartered MCIP

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*Lighthouse HR Consultancy is a Limited Company (Nr: 16473733) specialising in delivering practical high-impact HR support on an ad hoc, project, or retainer basis. our core expertise lies in change management, employee experience employee relation, HR polices, processes, and compliance. We partner with business to deliver tailored solutions that align people strategy with organisational goals

*Led by a results-driven senior HR leader with over 20 years of experience — including more than a decade heading HR functions — Lighthouse brings deep expertise in developing and executing people strategies across Europe. We are experienced in workforce planning, talent development, organisational design, and change management, particularly within fast-paced, AI-driven environments. Our approach blends strategic insight with hands-on operational delivery, coaching leadership teams and navigating complex employee relations issues with pragmatic, legally sound solutions.

*Yes, Lighthouse HR Consultancy holds comprehensive professional indemnity insurance through Hiscox, with coverage up to £2 million.

*Lighthouse HR Consultancy is fully registered with the Information Commissioner’s Office (ICO), ensuring compliance with data protection laws and demonstrating our commitment to safeguarding confidential information and building trust with clients and partners.

*We understand the need for immediate support. Exact availability will be confirmed upon agreement, but we aim to begin within one week of contract signature, depending on the selected service option.

*Unlike short-term hires, which can involve higher costs and limited engagement, Lighthouse offers flexible, tailored support without the overheads of employment (e.g., agency fees, NI contributions, holiday or sick pay). Our consultancy model ensures consistent delivery, strategic alignment, and full focus—particularly under the full-time Service 2 option—without the distraction of job seeking or interim transitions.

*We work with mid to large-sized businesses across sectors, with particular experience in tech, AI, and fast-paced growth environments. Our solutions are always tailored to the client’s size, structure, and specific challenges.

*Yes. We are experienced in supporting fully remote, hybrid, and multi-site/country businesses, and adapt our ways of working to suit your team’s structure and communication preferences.

*Once an option is selected, we’ll schedule an onboarding session to understand your current challenges, priorities, and goals. This is followed by a short diagnostic period (if needed) and the creation of a delivery plan aligned with your timelines and expectations.