During my time at IKEA, based at the UK Headquarters in London, Edmonton, and Milton Keynes, I was responsible for all people aspects of new store openings across the UK. This included involvement from the earliest stages—supporting initial site approvals—through to overseeing the first three months of store operation. My responsibilities spanned end-to-end recruitment, designing and delivering training for new leadership teams, setting up and embedding HR policies and procedures, and driving performance through the monitoring and improvement of key HR KPIs.
This hands-on experience in scaling operations and building high-performing teams from the ground up has equipped me with a deep understanding of how to successfully launch and grow in new markets. I now leverage this expertise to support other businesses looking to expand across Europe, helping them navigate the people challenges that come with growth—whether through new market entry, regional expansion, or organisational transformation.
With extensive experience in HR leadership roles at both Amazon and IKEA, I bring a proven track record of supporting business growth and market expansion across Europe. As Amazon EU HR Manager for Customer Services, I led the HR function across five diverse markets—established (UK, Ireland) and emerging (Netherlands, Türkiye, Poland)—developing and implementing people strategies that aligned with local cultures while enabling scalable growth.
At IKEA’s UK headquarters in London, Edmonton, and Milton Keynes, I was responsible for all people-related aspects of new store openings across the UK. This included contributing to site approval processes, leading recruitment and onboarding of full store teams, developing training programmes for new managers, implementing HR policies and procedures, and driving performance through effective HR metrics.
With extensive experience in HR leadership roles at both Amazon and IKEA, I bring a proven track record of supporting business growth and market expansion across Europe. As Amazon EU HR Manager for Customer Services, I led the HR function across five diverse markets—established (UK, Ireland) and emerging (Netherlands, Türkiye, Poland)—developing and implementing people strategies that aligned with local cultures while enabling scalable growth.
At IKEA’s UK headquarters in London, Edmonton, and Milton Keynes, I was responsible for all people-related aspects of new store openings across the UK. This included contributing to site approval processes, leading recruitment and onboarding of full store teams, developing training programmes for new managers, implementing HR policies and procedures, and driving performance through effective HR metrics.
I now draw on this experience to support other organisations seeking to grow across Europe—offering strategic insight, operational expertise, and a deep understanding of the people-related enablers critical to successful expansion.
